Solve Problems
with Smart Products

Problems abound everywhere and there’s always an idea for how to solve them.
It’s tough to pick which problems are worth solving and which solutions are right
for the situation. Here are some case studies that demonstrate instances where
I identified an opportunity and how I chose to meet it. It is up to you to decide
whether given the appropriate time and resources I could help you solve your
problem and accomplish your goals.

 
 
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Product School Case Study

Cairnme.com: Path From Proof Of Concept App To Monetization

Cairn, a popular mobile app amongst the extreme of the extreme of the outdoor community - the guys who are bagging peaks in Nepal, established a small but dedicated user base. I discovered them though Backpacker magazine while planning my more modest trek along the PCT for my 40th birthday and fell in love. Brilliantly executed, it made calling for help in the outdoors as easy as using Apple Maps on your iPhone.

As an experienced mobile app producer, I identified a few issues that would face them as they sought to grow their business and used my time in class with Product School to work through the exact path they would need to follow to help all outdoor explorers and holiday vacationers with their mission of creating a safer outdoors.

Recommendations include a strategy for rebranding and a path to monetization.